Paris Hilton’s Siren!
In autumn of 2009 we ran this news item in FAE: Miss Paris Hilton has done it again! She is launching a new fantasy fragrance, called ‘Siren’, inspired by ancient myths of sand and sea. “I feel irresistible as a mermaid,“ Paris told FAE, “And I love that the idea of Siren comes from long ago legends but is still super modern. What girl doesn’t want to have fun being a fantasy creature that men can’t resist?”.
Neil Katz, CEO of Parlux Fragrances, Inc. the company that is producing ’Siren’ told FAE, “Although Siren is inspired by the ancient Greek tales of beautiful women, mermaids or water fairies, who were incredibly tantalizing and enticing, it is also contemporary as it invites every young woman to jump in and have fun exploring the fantasy of being phenomenally desirable – the way only a mermaid could be!”.